Welcome to Nollywood

Jaime Meltzer’s documentary on the Nigerian film industry is not a whole slew of things I would love to see about the Nigerian film industry. It is, for instance, only glancingly attentive to the history of the industry (a few title cards letting us know that film production really began there a scant 20 years ago, ‘though the industry now accounts for an astonishing amount of very profitable product). It is inexplicably inattentive to the social and political landscape of Lagos, of Nigeria, even of Africa (‘though, again glancingly, there is some intriguing stuff about Liberia bubbling up in the account of one particular production). It is only an hour long, not nearly enough time to spend ….

Yet as a snapshot of a few filmmakers–exuberant, prolific, very (very, very, very) self-confident filmmakers–and their work on projects now, it’s a suggestive, rewarding little blast. Meltzer interviews three directors/producers, then starts more directly following two as they work on their latest productions. Along the way, you get a few intriguing details about the marketing of these films (30 or so films rushed to dvd or vcd each week, often within a month or so of shooting) and about viewing habits (a tendency to dismiss Hollywood blockbusters in favor of the local product, after years of dominance by Indian film)… and some snippets of the films themselves… and it’s just a fascinating glimpse of real extra-corporate filmmaking, of local production and consumption habits.