Something weird is happening with Netflix. The CEO announced yesterday the division of their DVD mail service and their streaming service. They will be two separate businesses–the DVD mail service will be renamed “Quikster,” and the streaming service will remain as Netflix. This will take place in a couple of weeks. From the Netflix blog: “So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently. It’s hard for me to write this after over 10 years of mailing DVDs with pride, but we think it is necessary and best: In a few weeks, we will rename our DVD by mail service to ‘Qwikster.’ We chose the name Qwikster because it refers to quick delivery. We will keep the name ‘Netflix’ for streaming.”

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